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Introduction to Market.Communications

by BURNETT

  • ISBN: 9780132690850
  • ISBN10: 0132690853

Introduction to Market.Communications

by BURNETT

  • List Price: $125.00
  • Edition: 98
  • Publisher: 53,PH
  • Publish date: 04/01/2006
  • ISBN: 9780132690850
  • ISBN10: 0132690853
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Description: The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. Many real-world and international examples are presented, providing a foundation for building a sound marketing communications plan.
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