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Introduction to Market.Communications

by BURNETT

ISBN: 9780132690850
ISBN10: 0132690853

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Introduction to Market.Communications

by BURNETT

List Price: $125.00
Edition: 98
Publisher: 53,PH
Publish date: 04/01/2006
ISBN: 9780132690850
ISBN10: 0132690853

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Description: The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. Many real-world and international examples are presented, providing a foundation for building a sound marketing communications plan.

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Introduction to Market.Communications

by BURNETT

Introduction to Market.Communications

by BURNETT

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