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Introduction to market.communications cover
  • ISBN: 9780132690850
  • ISBN10: 0132690853

Introduction to Market.Communications

by BURNETT

  • List Price: $125.00
  • Edition: 98
  • Publisher: 53,PH
  • Publish date: 04/01/2006
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Description
The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. Many real-world and international examples are presented, providing a foundation for building a sound marketing communications plan.
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Hippo Books

Location: Toledo, OH
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Light rubbing wear to cover, spine and page edges. Very minimal writing or
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Owls Books

Location: Toledo, OH
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Light rubbing wear to cover, spine and page edges. Very minimal writing or
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Hippo Books

Location: Toledo, OH
Good
Spine creases, wear to binding and pages from reading. May contain limited
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Bookmans

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Wonder Book - Member ABAA/ILAB

Location: Frederick, MD
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Ergodebooks

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A2ZBooks

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A2ZBooks

Location: Burgin, KY
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Firecreek Books

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One Stop Shop Bookstore

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Book Panther

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