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Karma Cola: Marketing the Mystic East

by Mehta, Gita

  • ISBN: 9780449906040
  • ISBN10: 0449906043

Karma Cola: Marketing the Mystic East

by Mehta, Gita

  • List Price: $12.00
  • Binding: Paperback
  • Publisher: Fawcett Books
  • Publish date: 03/13/1991
  • ISBN: 9780449906040
  • ISBN10: 0449906043
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Description: Karma Cola is hilarious, provocative, and sobering as it exposes the philosophical misconceptions underlying the "invasion" of India by foreigners who flock their every year, seeking to soothe their troubled souls, --and the Indians, who cheerfully exploit them for fun and profit.
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