Kellogg on Marketing the Kellogg Marketing Faculty Northwestern University
- List Price: $37.00
- Binding: Hardcover
- Publisher: John Wiley & Sons Inc
- Publish date: 10/01/2000
Description:
This book will become the next marketing standard book, with the best cutting-edge thinking on marketing strategy from Kellogg's School of Management (Northwestern University), the leader in marketing education. The book will include an overview from international marketing guru, Philip Kotler and will include chapters written by individual professors that explore cutting-edge marketing strategy from multiple perspectives. Three key areas of discussion include: a new twist on fundamental marketing concepts -- segmentation, targeting, and positioning; marketplace tools, referred to as the 4P's (product, price, promotion, place); and a look at the future of marketing. This book builds on the successful model of Wharton on Dynamic Competitive Strategy.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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