Description: For thousands of e-Business sites, hard-goods sales and advertising won't be enough: success will depend on building Web communities that deliver exceptional value to sophisticated, Net-centered customers. That means delivering outstanding content -- and Mai-Lan Tomsen has helped clients like TheStreet.com and Morningstar Mutual Funds do precisely that. Now, she has authored the definitive guide to Web content and community building for profit. This book covers every key value strategy for building and profiting from Web communities, including advertisements, subscription, line item transactions, syndication, and beyond. Mai-Lan Tomsen demonstrates how to merchandise content, showing how Web publishers can enhance and monetize content exchange -- and transform casual "fly-by" visitors into repeat customers. From start to finish, she offers practical techniques for creating, aggregating, and delivering quality content -- and for managing it profitably.

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