Error title
Some error text about your books and stuff.
Close

Leading Product Development the Senior Manager's Guide to Creating and Shaping the Enterprise

by Steven C. Wheelwright

  • ISBN: 9780029344651
  • ISBN10: 0029344654

Leading Product Development the Senior Manager's Guide to Creating and Shaping the Enterprise

by Steven C. Wheelwright

  • List Price: $30.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 01/01/1995
  • ISBN: 9780029344651
  • ISBN10: 0029344654
used Add to Cart $1.00
You save: 97%
Marketplace Item
new Add to Cart $5.06
You save: 83%
Marketplace Item
Description: In their groundbreaking book "Revolutionizing Product Development", Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts-- at the functional, unit, group, and corporate levels.

Up to now, senior managers have merely approved or rejected proposals at the beginning of a project and rushed in at the end to resolve problems. This traditional approach to product development no longer works, the authors contend. A fundamental shift in the role of senior management is taking place: the entire spectrum of new product development is now the responsibility of the general manager-- from pre-project planning to completion. Wheelwright and Clark draw on their combined consulting experience and numerous examples-- such as Kodak, Honda, Hewlett-Packard, and Gillette-- to explain how this new role can be successfully executed in today's competitive arena.

The authors show how the margin for error in new product development has become razor thin. Pre-project planning, they show, takes the guesswork out of development so that projects run smoothly from start to finish. Second, they describe how to choose a set of projects that match a company's specific strategic objectives, resources, and "organizational horsepower"-- enabling the development of consistently successful products and capabilities over time. Finally, they reveal how to create a plan for action: how to determine project sequence, what measurements and incentives are crucial, and, most important, how to capture project learning and integrate it back into the ongoing stream of product development.

Wheelwright and Clark conclude that the opportunity for rapid, significant development lies in managerial leadership of pre-project planning and commitment to improvement at every step of the product's life cycle. They provide managers with the tools needed to master these processes, making this book necessary reading for every manager who wants the upper hand in bringing timely, efficient, high-quality new products to market.

Expand description
Seller Condition Comments Price  
Seller: BookHolders
Location: College Park, MD Ask seller a question
Condition: Very Good
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ]
Price:
$1.00
Comments:
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ]
Seller: DA Book Mine
Location: Imperial, MO
Condition: Good
Shipping Icon
Ships from St. Louis Missouri. The item shows wear from consistent use, but
[...]
Price:
$1.18
Comments:
Ships from St. Louis Missouri. The item shows wear from consistent use, but
[...]
Seller: Better World Books West
Location: Mishawaka, IN
Condition: Very Good
Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Price:
$1.66
Comments:
Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Seller: Hippo Books
Location: Toledo, OH
Condition: Very Good
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Price:
$1.67
Comments:
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Seller: Hippo Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.67
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: Solr Books
Location: Skokie, IL
Condition: Good
Shipping Icon
Great reading/study copy. May have highlights and/or notes. Ships Fast! Satisfaction Guaranteed!
Price:
$2.23
Comments:
Great reading/study copy. May have highlights and/or notes. Ships Fast! Satisfaction Guaranteed!
Seller: Fleamarketbooks
Location: Luzerne, MI
Condition: New
Shipping Icon
{New} Hardback with Dust Jacket. Publisher overstock remainder mark on the bottom.
Price:
$5.06
Comments:
{New} Hardback with Dust Jacket. Publisher overstock remainder mark on the bottom.
Seller: Bingo Used Books
Location: Vancouver, WA
Condition: Good
Shipping Icon
Hardback in very good condition in very good+ dust jacket. a few pages have underlining.
Price:
$5.53
Comments:
Hardback in very good condition in very good+ dust jacket. a few pages have underlining.
Seller: HPB-Ruby
Location: Dallas, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$8.98
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: Ken's Book Haven
Location: Coopersburg, PA
Condition: Very Good
Shipping Icon
Sewn binding. Cloth over boards. 176 p. Contains: Illustrations. Audience:
[...]
Price:
$9.00
Comments:
Sewn binding. Cloth over boards. 176 p. Contains: Illustrations. Audience:
[...]
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$16.83
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Robinson Street Books
Location: Binghamton, NY
Condition: Very Good
Shipping Icon
0029344654 Very good. Clean text. Email for further information. Free tracking USA. Quality, Value, Experience.
Price:
$21.35
Comments:
0029344654 Very good. Clean text. Email for further information. Free tracking USA. Quality, Value, Experience.
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$25.03
Comments:
Seller: Lyric Vibes
Location: Geneva, IL
Condition: New
0029344654 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
Price:
$39.77
Comments:
0029344654 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).