Description: Want to enliven your typographic layouts and create unique brochures, ads, headlines, logos, greeting cards, and other graphics? Learn the basic techniques of expert calligraphy quickly and easily with this illustrated step-by-step guide. Covering all the major styles of alphabets, it teaches the basic strokes for making drawn and constructed letters, shows how to achieve good spacing, explains how to capture the essence of an alphabetic style as well as how to design your own variations, and provides dozens of models, both classic and contemporary. This splendid guide to professional hand-lettering is packed with time-saving methods of achieving an ordered appearance in lettering designs, of harmonizing the form and function of a message, of making an efficient drawing guide, and much more.

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