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Listening to Your Donors the Nonprofit's Practical Guide to Designing and Conducting Surveys That Improve Communication With Donors, Refine Marketing

by Bruce Campbell

  • ISBN: 9780787950378
  • ISBN10: 0787950378

Listening to Your Donors the Nonprofit's Practical Guide to Designing and Conducting Surveys That Improve Communication With Donors, Refine Marketing

by Bruce Campbell

  • List Price: $40.00
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 07/01/2000
  • ISBN: 9780787950378
  • ISBN10: 0787950378
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Description: Nonprofits spend a deal of time and talking great money to their donors, especially through direct mail appeals. Listening to Your Donors gives them powerful market research tools to improve fundraising by listening to their donors and making choices based on what their donors have to say. Bruce Campbell, a successful marketing consultant to nonprofits around the country, presents an easily accessible, step-by-step guide to the most popular and effective forms of market research.

The author shows how to design and conduct surveys, focus groups, and other forms of fundraising research and offers practical advice on how to analyze the results. Worksheets, sample surveys, and case examples from real-world nonprofits give readers hands-on tools to tailor the material to their own needs. By asking the right questions in the right way, listening to the answers and analyzing the responses, readers will learn how to substantially improve donor relations, better understand their donors' needs, and raise the bottom line of their fundraising efforts.

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