Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing
- List Price: $29.95
- Binding: Hardcover
- Publisher: McGraw-Hill Companies
- Publish date: 01/01/2007
Description:
Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field -- and outlines the fundamentals needed to build customer loyalty that will last.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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