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Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing

by Newell, Frederick

  • ISBN: 9780071357753
  • ISBN10: 0071357750

Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing

by Newell, Frederick

  • List Price: $29.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 01/01/2007
  • ISBN: 9780071357753
  • ISBN10: 0071357750
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Description: Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field -- and outlines the fundamentals needed to build customer loyalty that will last.
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