Making Business Decisions Real Cases from Real Companies
- List Price: $25.65
- Binding: Paperback
- Publisher: Addison-Wesley
- Publish date: 01/01/1994
Description:
Working with rear case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today's global business world.
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Making Business Decisions has ten chapters that feature:
-- Authentic business materials, including photos, charts, and press articles
-- Interviews with executives (cassette and tapescript included)
-- Contextualized vocabulary exercises with idioms and business concepts
-- Negotiation strategies and practice with appropriate language
-- Business letters, interoffice memos, and proposals
-- Issues such as international marketing, the environment, and business ethics
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