Description: Managing knowledge in a company begins with using information effectively. This book helps senior managers to measure and manage their information, people and IT capabilities to create business value with information for innovation, growth and customer focus. A must read!- Dipak Rastogi, Executive Vice President, Emerging Markets, Citibank N.A., UK Finally, a practical approach to the use of IT to manage information that takes into account all the non-IT parts, the parts that really determines success or failure. - Steen Riisgaard, Corporate Executive Vice President, Novozymes, Denmark Making the Invisible Visible is the first complete and practical reference helping Senior Managers to optimize Information, People and Technology resources to compete and win in the new digital era. - Frederick Wohlwend, Vice President, IS/IT, Ares Serono International, Switzerland The philosophy and process of Information Orientation integrates all "hard" and "soft" factors of corporate behaviours with information management and IT practices. Information Orientation provides companies in the Financial Services industry with a great opportunity to transform their information delivery and use, from art form to a strong institutional discipline, leading to improved business performance and competitive advantage for those companies that manage their information capabilities extremely well. - Yury Zaytsev, Group Information Officer, Swiss Re, Switzerland This book provides a roadmap to how high performing companies really extract the business value of IT in todays knowledge and information intensive economy. - Sukanto Tanoto, Chairman, RGM International, Singapor e Information is a forceful weapon in creating competitive advantages to increase customer satisfaction, employee morale and shareholder value. - Pius Baschera, CEO, Hilti Corporation, Liechtenstein The technology and processes to capture and analyze information are available to us all. However, this book vividly demonstrates the link between information capabilities and business performance and provides valuable guidance to unlock the potential. - John S. Boardman, CEO, Dubai Aluminium Company, United Arab Emirates By applying the Information Orientation framework and guidelines to our business and improving our information, people and IT capabilities for customers, we have demonstrable proof that established basic industry companies can excel at growth and innovation and leverage e-business opportunities in a developing market. A recommended read for senior managers getting their companies e-business ready in practice, not just in theory. - Paul Hugentobler, Vice Chairman, Siam City Cement Company, Thailand The ability to visualize the relation between Information, People and IT is a key factor for improving business performance in order to maintain competitive strength. - Gran Lenkel, Managing Director, SkandiaBanken, Sweden The IT industry is now representing a global $1.4 trillion marketplace - it is about time that we start to look at real performance and pay back of IT investments. - Peter Ohnemus, Co-Founder and Vice Chairman, The Fantastic Corporation, Switzerland

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