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Manageing Technology and Innovation for Competitive Advantage

by V. K. Narayanan

  • ISBN: 9780130305060
  • ISBN10: 0130305065

Manageing Technology and Innovation for Competitive Advantage

by V. K. Narayanan

  • List Price: $229.60
  • Binding: Paperback
  • Edition: 1
  • Publisher: Pearson
  • Publish date: 08/01/2000
  • ISBN: 9780130305060
  • ISBN10: 0130305065
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Description: 1. Introduction. I. THEORETICAL FOUNDATIONS. 2. Technological Environment. 3. Process of Technology Change: Innovation. 4. Process of Technology Change: Diffusion. 5. Technology and Competition. 6. Process Innovation, Value Chains, and Organization. II. TECHNOLOGY STRATEGY: BASICS. 7. Technology Intelligence. 8. Technology Strategy: Overview. 9. Technology Strategy: Collaborative Mode. III. DOMAINS OF TECHNOLOGY STRATEGY. 10. Appropriation of Technology. 11. Deployment in New Products. 12. Deployment of Technology in the Value Chain. IV. ROLE OF GENERAL MANAGEMENT. 13. Organizing for Innovation. 14. Intellectual Property Strategy. 15. Project Valuation and Financing.
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