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Management of a Sales Force

by STANTON

  • ISBN: 9780256218961
  • ISBN10: 025621896X

Management of a Sales Force

by STANTON

  • List Price: $120.93
  • Binding: Hardcover
  • Edition: 10
  • Publisher: McGraw-Hill/Irwin
  • Publish date: 02/01/2009
  • ISBN: 9780256218961
  • ISBN10: 025621896X
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Description: Readers who want a practical, real-world approach to sales force management that intentionally avoids models and theoretical detail will find what they're looking for here. With strong coverage of the human factors in sales management, such as motivation, staffing, and leadership, as well as 42 case studies that feature situations faced by real-life sales managers, this book's innovative advice is ideal for current and future sales managers alike.
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