Error title
Some error text about your books and stuff.
Close

Managing Brand Equity Capitalizing on the Value of a Brand Name

by David A. Aaker

  • ISBN: 9780029001011
  • ISBN10: 0029001013

Managing Brand Equity Capitalizing on the Value of a Brand Name

by David A. Aaker

  • List Price: $35.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 06/01/1991
  • ISBN: 9780029001011
  • ISBN10: 0029001013
used Add to Cart $1.11
You save: 97%
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $27.22
You save: 22%
FREE shipping on orders over $49!
ebook Buy $20.25
License: lifetime
Product notice May come without consumable supplements like access codes, CD's, or workbooks.
Description: Citing dozens of examples from companies such as Ivory, Nissan, and Ford, this book shows the advantages of putting the long-term health of a brand over short-term performance.
Expand description
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.11
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: Owls Books
Location: Toledo, OH
Condition: Acceptable
Noticeably used book. Text is legible but may be soiled and have binding
[...]
Price:
$1.11
Comments:
Noticeably used book. Text is legible but may be soiled and have binding
[...]
Seller: Blue Vase Books
Location: Interlochen, MI
Condition: Acceptable
Shipping Icon
Missing dust cover, otherwise book is in good condition with some wear from normal use.
Price:
$1.90
Comments:
Missing dust cover, otherwise book is in good condition with some wear from normal use.
Seller: Book Bomber
Location: King of Prussia, PA
Condition: Good
Shipping Icon
May contain highlighting, handwriting or underlining through out the book.
[...]
Price:
$2.02
Comments:
May contain highlighting, handwriting or underlining through out the book.
[...]
Seller: Central Valley Books
Location: Fresno, CA
Condition: Good
Good Condition.
Price:
$2.23
Comments:
Good Condition.
Seller: bacobooks
Location: Garden Grove, CA
Condition: Very Good
Shipping Icon
Price:
$3.36
Comments:
Seller: bacobooks
Location: Garden Grove, CA
Condition: Good
Shipping Icon
Price:
$3.36
Comments:
Seller: HPB-Movies
Location: Carrollton, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$4.50
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: HPB-Emerald
Location: Carrollton, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$4.50
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$5.01
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: St. Vinnie's Books
Location: Eugene, OR
Condition: Good
Shipping Icon
Hardcover This item shows wear from consistent use but remains in good
[...]
Price:
$5.05
Comments:
Hardcover This item shows wear from consistent use but remains in good
[...]
Seller: HPB-Ruby
Location: Carrollton, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$8.98
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: HPB Inc.
Location: Carrollton, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$8.98
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: HPB-Diamond
Location: Carrollton, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$9.83
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$24.50
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).