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Managing Brand Equity Capitalizing on the Value of a Brand Name

by David A. Aaker

  • ISBN: 9780029001011
  • ISBN10: 0029001013

Managing Brand Equity Capitalizing on the Value of a Brand Name

by David A. Aaker

  • List Price: $35.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 06/01/1991
  • ISBN: 9780029001011
  • ISBN10: 0029001013
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Description: Citing dozens of examples from companies such as Ivory, Nissan, and Ford, this book shows the advantages of putting the long-term health of a brand over short-term performance.
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Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
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All pages and cover are intact. Possible slightly loose binding, minor
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Seller: Blue Vase Books
Location: Interlochen, MI
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The item is very worn but continues to work perfectly. Signs of wear can
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Seller: bacobooks
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Seller: Book Alley
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A very good hardcover in a very good dust jacket. No markings. Pasadena's finest new and used bookstore since 1992.
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A very good hardcover in a very good dust jacket. No markings. Pasadena's finest new and used bookstore since 1992.
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Seller: HPB-Ruby
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Very Good condition. Very Good dust jacket.
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Seller: Cronus Books
Location: Carson City, NV
Condition: Good
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0029001013 Like New Inside and Outside. Clean and crisp! Some very minor
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0029001013 Like New Inside and Outside. Clean and crisp! Some very minor
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0029001013 Like New Inside and Outside. Clean and crisp! Some very minor
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Seller: Avenue Victor Hugo Bookshop
Location: Lee, NH
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Octavo, 9 1/2" tall, 558 pages, brown boards. A near fine, clean, neat hard
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Octavo, 9 1/2" tall, 558 pages, brown boards. A near fine, clean, neat hard
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Seller: FCD Books & More
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Seller: Solr Books
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Seller: SurplusTextSeller
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Seller: Book Outlet
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New, Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory.
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Seller: BookReadingInc
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Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included. C1
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Seller: readmybooks
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Condition: Good
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IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
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Seller: BookReadingInc
Location: Cerritos, CA Ask seller a question
Condition: Good
Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Price:
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Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
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