Error title
Some error text about your books and stuff.
Close

Managing Brand Equity Capitalizing on the Value of a Brand Name

by David A. Aaker

  • ISBN: 9780029001011
  • ISBN10: 0029001013

Managing Brand Equity Capitalizing on the Value of a Brand Name

by David A. Aaker

  • List Price: $35.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 06/01/1991
  • ISBN: 9780029001011
  • ISBN10: 0029001013
used Add to Cart $25.26
You save: 28%
FREE shipping on orders over $49!
Product notice Not returnable and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $18.63
You save: 47%
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Citing dozens of examples from companies such as Ivory, Nissan, and Ford, this book shows the advantages of putting the long-term health of a brand over short-term performance.
Expand description
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: BookReadingInc
Location: Artesia, CA Ask seller a question
Condition: Acceptable
Shipping Icon
Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
Price:
$10.74
Comments:
Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
Seller: BookReadingInc
Location: Artesia, CA Ask seller a question
Condition: Good
Shipping Icon
Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Price:
$12.22
Comments:
Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Seller: ZBK Books
Location: Woodland Park, NJ
Condition: Acceptable
May contain writing notes highlighting bends or folds. Text is readable book
[...]
Price:
$1.11
Comments:
May contain writing notes highlighting bends or folds. Text is readable book
[...]
Seller: PlumCircle
Location: West Mifflin, PA
Condition: Good
Somewhat damaged. May have bumped corner, torn or missing dust cover, folded
[...]
Price:
$2.47
Comments:
Somewhat damaged. May have bumped corner, torn or missing dust cover, folded
[...]
Seller: Solr Books
Location: Skokie, IL
Condition: Very Good
Shipping Icon
Price:
$4.38
Comments:
Seller: HPB Inc.
Location: Dallas, TX
Condition: Very Good
Shipping Icon
Connecting readers with great books since 1972! Used books may not include
[...]
Price:
$4.50
Comments:
Connecting readers with great books since 1972! Used books may not include
[...]
Seller: Half Price Books Inc
Location: Dallas, TX
Condition: Very Good
Shipping Icon
Connecting readers with great books since 1972! Used books may not include
[...]
Price:
$4.50
Comments:
Connecting readers with great books since 1972! Used books may not include
[...]
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Very Good
Very Good condition. Very Good dust jacket. A copy that may have a few
[...]
Price:
$5.33
Comments:
Very Good condition. Very Good dust jacket. A copy that may have a few
[...]
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
Good condition. Very Good dust jacket. A copy that has been read but remains
[...]
Price:
$5.33
Comments:
Good condition. Very Good dust jacket. A copy that has been read but remains
[...]
Seller: Solr Books
Location: Skokie, IL
Condition: Good
Shipping Icon
We flipped through this book and didn't notice any notes or underlines. Minor
[...]
Price:
$5.71
Comments:
We flipped through this book and didn't notice any notes or underlines. Minor
[...]
Seller: Ergodebooks
Location: White Haven, PA Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.
Price:
$6.23
Comments:
Buy with confidence. Excellent Customer Service & Return policy.
Seller: One Planet Books
Location: Columbia, MO
Condition: Good
Ships in a BOX from Central Missouri! May not include working access code.
[...]
Price:
$6.73
Comments:
Ships in a BOX from Central Missouri! May not include working access code.
[...]
Seller: justsomedeals
Location: Niagara Falls, NY
Condition: Like New
Size: 6x1x9; Pages are clean, free from marks and folds. Cover, edges and corners show minimal shelf wear.
Price:
$9.55
Comments:
Size: 6x1x9; Pages are clean, free from marks and folds. Cover, edges and corners show minimal shelf wear.
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Acceptable
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
[...]
Price:
$10.63
Comments:
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
[...]
Seller: Ergodebooks_N
Location: Houston,, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.
Price:
$10.67
Comments:
Buy with confidence. Excellent Customer Service & Return policy.
Seller: SurplusTextSeller
Location: Columbia, MO
Condition: Good
Ships in a BOX from Central Missouri! May not include working access code.
[...]
Price:
$11.06
Comments:
Ships in a BOX from Central Missouri! May not include working access code.
[...]
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Good
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
[...]
Price:
$12.10
Comments:
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
[...]
Seller: upickbooks/Daisy Li
Location: Daly City, CA
Condition: New
Shipping Icon
Price:
$18.63
Comments:
Seller: Ergodebooks_N
Location: Houston,, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.
Price:
$28.29
Comments:
Buy with confidence. Excellent Customer Service & Return policy.
Seller: Websew.com Inc
Location: Avenel, NJ
Condition: New
9780029001011.
Price:
$28.55
Comments:
9780029001011.
Seller: Poverty Hill Books
Location: Mt. Prospect, IL
Condition: New
Shipping Icon
HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,
Price:
$33.70
Comments:
HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,
Seller: Folded Corner Books
Location: Endicott, NY
Condition: Like New
Shipping Icon
Size: 8vo-over 7¾-9¾Tall; Type: Book In a fascinating and insightful
[...]
Price:
$35.43
Comments:
Size: 8vo-over 7¾-9¾Tall; Type: Book In a fascinating and insightful
[...]
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
Shipping Icon
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Price:
$37.02
Comments:
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
Size: 98x17x148; New. In shrink wrap. Looks like an interesting title!
Price:
$84.05
Comments:
Size: 98x17x148; New. In shrink wrap. Looks like an interesting title!
Seller: Bonita
Location: Newport Coast, CA
Condition: New
Shipping Icon
Price:
$84.47
Comments:
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).