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  • ISBN: 9780071358668
  • ISBN10: 0071358668

Managing Interactively Executing Business Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture

by Mary E. Boone

  • List Price: $21.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 12/01/2000
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Description: Based on numerous interviews with top CEOs and other professionals, The Interactive E-Manager helps readers become well-versed communicators in today's global, technologically focused organizations. Best-selling author Mary Boone examines the techniques and issues that surround clear and effective communication skills in the rapidly changing digital environment and presents provocative new ideas that will help readers address today's communication challenges. Distilling the experience of top executives into easily applied techniques, each chapter features actual stories from expert communicators who have learned how to successfully adapt their communication strategies to today's technologies. Boone also provides a multi-step model that allows readers to test the effectiveness of the messages they need to get across to their organizations.

The Interactive E-Manager is a must-have for anyone facing the communication challenges of today's volatile business world.

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