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Managing Marketing Linkages Text, Cases, and Readings

by Frank V. Cespedes

Managing Marketing Linkages Text, Cases, and Readings cover
  • ISBN: 9780132349239
  • ISBN10: 013234923X

Managing Marketing Linkages Text, Cases, and Readings

by Frank V. Cespedes

  • List Price: $38.20
  • Binding: Paperback
  • Publisher: Prentice Hall
  • Publish date: 12/01/1995
  • ISBN: 9780132349239
  • ISBN10: 013234923X
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Description: Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marketing Linkages, by Frank V. Cespedes explains how external market factors and internal organizational linkages can be developed to maintain profitable customer relationships.
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