Managing Marketing Linkages Text, Cases, and Readings

by Frank V. Cespedes

ISBN: 9780132349239
ISBN10: 013234923X

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Managing Marketing Linkages Text, Cases, and Readings

by Frank V. Cespedes

List Price: $38.20
Binding: Paperback
Publisher: Prentice Hall
Publish date: 12/01/1995
ISBN: 9780132349239
ISBN10: 013234923X

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Description: Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marketing Linkages, by Frank V. Cespedes explains how external market factors and internal organizational linkages can be developed to maintain profitable customer relationships.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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Managing Marketing Linkages Text, Cases, and Readings

by Frank V. Cespedes

Managing Marketing Linkages Text, Cases, and Readings

by Frank V. Cespedes

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