Managing Marketing Text, Cases, and Readings
- List Price: $45.00
- Binding: Hardcover
- Publisher: Simon & Schuster
- Publish date: 05/01/1984
Description:
Theodore Levitt Edward W. Carter Professor of Business Administration Harvard Business School Author of The Marketing ImaginationWhile others flock enthusiastically and overabundantly to stratospheric theories about strategic marketing and strategic planning, Tom Bonoma alone assaults the task of getting the marketing job done -- at the top and in the trenches...a first rate pioneering work.
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