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Managing Quality: the Strategic and Competitive Edge

by Garvin, David A. A

ISBN: 9780029113806
ISBN10: 0029113806

Managing Quality: the Strategic and Competitive Edge

by Garvin, David A. A

List Price: $35.00
Binding: Hardcover
Publisher: Free Press
Publish date: 02/01/1988
ISBN: 9780029113806
ISBN10: 0029113806

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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

Description: A devastating indictment of American merchandise quality, this challenging masterwork explores every dimension of product quality, its strategic and competitive implications and the meaning of quality to manufacturers, marketers, suppliers and customers.

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Managing Quality: the Strategic and Competitive Edge

by Garvin, David A. A

Managing Quality: the Strategic and Competitive Edge

by Garvin, David A. A

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