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Managing With Dual Strategies Mastering the Present Preempting the Future

by Derek F. Abell

  • ISBN: 9780029001455
  • ISBN10: 0029001455

Managing With Dual Strategies Mastering the Present Preempting the Future

by Derek F. Abell

  • List Price: $32.95
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 08/01/1993
  • ISBN: 9780029001455
  • ISBN10: 0029001455
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Description: Internationally renowned for his pioneering work on strategic market planning, Abell once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for the present and, even more important, for the future--and he tells how to get there.
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