- ISBN: 9780029001455
- ISBN10: 0029001455
Managing With Dual Strategies Mastering the Present Preempting the Future
- List Price: $32.95
- Binding: Hardcover
- Publisher: Simon & Schuster
- Publish date: 08/01/1993
Description:
Internationally renowned for his pioneering work on strategic market planning, Abell once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for the present and, even more important, for the future--and he tells how to get there.
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