Description: Finally, an indispensable source for anyone - from mid-level managers through top-level executives - who needs to implement business decisions on time and within budget. In today's ever-fluctuating world, it's not enough to recognize that you and the way you do business need to change. You must know how to make changes quickly, effectively, economically, and with as little political fallout as possible, or you are bound to fail. Everywhere today you hear the concern of those trying to adapt to the rapid flux created by an uncertain economy, ever-changing market demands, and the threat of international competition. Businesses worry that they can't keep up, and every day another corporation falls prey to the myth that the status quo still works. Daryl Conner, president and founder of the consulting firm Organizational Development Resources, Inc. (ODR), is the world's number one expert on change management. ODR, Inc., has served as "change doctor" for clients such as Georgia Pacific, Honeywell, IBM, Levi Strauss, Mobil Oil, AT&T, Chase Manhattan, JCPenney, Pepsi-Cola Company, and numerous organizations and governments in Europe, Latin America, Asia, Australia, South Africa, and the former Soviet Union. Conner has taken his twenty years of change management experience and written a ground-breaking guide on resilient, successful change. His system focuses on how to change rather than what to change. Business people at all levels now face the major challenge of initiating company-wide reorganization plans, responding quickly to competition, establishing new products and markets, and adapting themselves smoothly to fluctuations in the economy. Conner's uniquely successful methods will teachtoday's managers to negotiate these transitions by teaching them what distinguishes resilient people from those who suffer future shock; why major change is difficult to assimilate; the key elements and the flow of events involved in human transition; what roles are central to change in organizational settings; how and why resistance forms; how people become committed to change; why organizational culture is so important to a change's success, and why powerful teamwork is at the heart of achieving change objectives. In this roller-coaster business climate, the adage "If it ain't broke, don't fix it" doesn't work anymore. Pepsi-Cola and the rest of Daryl Conner's clients will attest to that. Don't be daunted - start Managing at the Speed of Change and meet today's challenges with confidence.

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