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Market Research Matters Tools and Techniques for Aligning Your Business

by Jim Spaeth

  • ISBN: 9780471360056
  • ISBN10: 0471360058

Market Research Matters Tools and Techniques for Aligning Your Business

by Jim Spaeth

  • List Price: $68.50
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 02/01/2000
  • ISBN: 9780471360056
  • ISBN10: 0471360058
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Description: Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the business. This comprehensive book provides managers with tools they can use to align their company's market research and business planning efforts with their organization's overall business strategy and operations.
-- Transforms traditional forecasting methods into practical, analytical tools
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Seller: Taos Books
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312 pages, very nice copy.
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2000 hardcover with unclipped dj, 1ST EDITION, 1ST PRINTING WITH FULL NUMBER
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2000 hardcover with unclipped dj, 1ST EDITION, 1ST PRINTING WITH FULL NUMBER
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