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Market Segmentation Conceptual and Methodological Foundations

by Michel Wedel

  • ISBN: 9780792386353
  • ISBN10: 0792386353

Market Segmentation Conceptual and Methodological Foundations

by Michel Wedel

  • List Price: $269.00
  • Binding: Hardcover
  • Edition: 2
  • Publisher: Kluwer Academic Pub
  • Publish date: 11/01/1999
  • ISBN: 9780792386353
  • ISBN10: 0792386353
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Description: Part 1: Introduction. 1. The Historical Development of the Market Segmentation Concept. 2. Segmentation Bases. 3. Segmentation Methods. 4. Tools for Market Segmentation. Part 2: Segmentation Methodology. 5. Clustering Methods. 6. Mixture Models. 7. Mixture Regression Models. 8. Mixture Unfolding Models. 9. Profiling Segments. 10. Dynamic Segmentation. Part 3: Special Topics in Market Segmentation. 11. Joint Segmentation. 12. Market Segmentation with Tailored Interviewing. 13. Model-Based Segmentation Using Structural Equation Models. 14. Segmentation Based on Product Dissimilarity Judgements. Part 4: Applied Market Segmentation. 15. General Observable Bases: Geo-demographics. 16. General Unobservable Bases: Values and Lifestyles. 17. Product-specific observable Bases: Response-based Segmentation. 18. Product-Specific Unobservable Bases: Conjoint Analysis. Part 5: Conclusions and Directions for Future Research. 19. Conclusions: Representations of Heterogeneity. 20. Directions for Future Research. References. Index.
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