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Market-Based Management: Strategies for Growing Customer Value and Profitability

by Best, Roger J.

  • ISBN: 9780130145468
  • ISBN10: 0130145467

Market-Based Management: Strategies for Growing Customer Value and Profitability

by Best, Roger J.

  • List Price: $86.67
  • Binding: Paperback
  • Edition: 2
  • Publisher: Prentice Hall
  • Publish date: 11/02/1999
  • ISBN: 9780130145468
  • ISBN10: 0130145467
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Description: Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency, and overall profitability and shareholder value. Contains consumer examples throughout.
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Seller: Owls Books
Location: Ogden, UT
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
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Price:
$1.11
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
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Seller: Better World Books West
Location: Mishawaka, IN
Condition: Very Good
Ships from Reno, NV. Former Library book. Great condition for a used book!
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Price:
$4.40
Comments:
Ships from Reno, NV. Former Library book. Great condition for a used book!
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
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Seller: A2ZBooks
Location: Burgin, KY
Condition: Very Good
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Text has multiple markings. Cover has normal wear and corner bumps for a used
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Price:
$29.58
Comments:
Text has multiple markings. Cover has normal wear and corner bumps for a used
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