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Market-Based Management: Strategies for Growing Customer Value and Profitability

by Best, Roger J.

  • ISBN: 9780130145468
  • ISBN10: 0130145467

Market-Based Management: Strategies for Growing Customer Value and Profitability

by Best, Roger J.

  • List Price: $86.67
  • Binding: Paperback
  • Edition: 2
  • Publisher: Prentice Hall
  • Publish date: 11/02/1999
  • ISBN: 9780130145468
  • ISBN10: 0130145467
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Description: Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency, and overall profitability and shareholder value. Contains consumer examples throughout.
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Seller Condition Comments Price  
Seller: Hippo Books
Location: Toledo, OH
Condition: Very Good
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Price:
$1.67
Comments:
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Seller: Hippo Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.67
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.67
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: AwesomeBooksUSA
Location: Valley Cottage, NY
Condition: Very Good
This book is in very good condition. The cover may have some limited signs of
[...]
Price:
$1.78
Comments:
This book is in very good condition. The cover may have some limited signs of
[...]
Seller: Better World Books West
Location: Mishawaka, IN
Condition: Very Good
Ships from Reno, NV. Former Library book. Great condition for a used book!
[...]
Price:
$1.80
Comments:
Ships from Reno, NV. Former Library book. Great condition for a used book!
[...]
Seller: A2ZBooks
Location: Burgin, KY
Condition: Very Good
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Text has multiple markings. Cover has normal wear and corner bumps for a used
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Price:
$29.58
Comments:
Text has multiple markings. Cover has normal wear and corner bumps for a used
[...]
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