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  • ISBN: 9780130145468
  • ISBN10: 0130145467

Market-Based Management: Strategies for Growing Customer Value and Profitability

by Best, Roger J.

  • List Price: $86.67
  • Binding: Paperback
  • Edition: 2
  • Publisher: Prentice Hall
  • Publish date: 11/02/1999
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Description: Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency, and overall profitability and shareholder value. Contains consumer examples throughout.
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Hippo Books
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Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
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General Used Condiiton. Minor Defects may Exist. Minimal Shelf wear. Text may
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Location: Burgin, KY
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