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Market-Based Management: Strategies for Growing Customer Value and Profitability

by Best, Roger J.

  • ISBN: 9780131064850
  • ISBN10: 0131064851

Market-Based Management: Strategies for Growing Customer Value and Profitability

by Best, Roger J.

  • List Price: $50.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 12/01/1996
  • ISBN: 9780131064850
  • ISBN10: 0131064851
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Description: Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book details the connections between a market-driven strategy and profitable growth.

Covers market-driven strategy, customer satisfaction, profitable growth, marketing productivity and efficiency, and overall profitability and shareholder value.

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