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  • ISBN: 9780133577570
  • ISBN10: 0133577570

Marketing: an Analytical Framework and Perspect

by Mudie, Peter

  • List Price: $63.99
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall PTR
  • Publish date: 05/29/1997
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Description: This book offers the practical step-by-step guidance and information marketing professionals need to do the job effectively.This is a detailed introduction to the practical side of marketing that professionals must deal with every day. Learn how to analyze markets, evaluate direct mail campaigns, and review sales force performance. The book covers customer satisfaction, loyalty and corporate image issues; quality, design, pricing, promotion, media planning, customer care, and the legal aspects of marketing. Worked calculations and sample survey data show the marketing professional how to take advantage of techniques from statistics, economics, accounting and behavioral science.This book will be valuable to all marketing professionals and students.
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Ergodebooks
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$8.59
Ergodebooks
Location: Richmond, TX Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$37.11
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