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Marketing an Introduction

by Philip Kotler

  • ISBN: 9780130127716
  • ISBN10: 013012771X

Marketing an Introduction

by Philip Kotler

  • List Price: $84.00
  • Binding: Paperback
  • Edition: 5
  • Publisher: Prentice Hall
  • Publish date: 07/01/1999
  • ISBN: 9780130127716
  • ISBN10: 013012771X
used Add to Cart $1.68
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new Add to Cart $74.20
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way.

Coverage balances upon three essential pillars -- (1) theory and concepts; (2) practices and applications; and (3) instructional support -- cultivating an efficient, effective reading and learning environment. Topics include marketing in a changing world; strategic planning and the marketing process; the global marketing environment; marketing research and information systems; consumer and business buyer behavior; market segmentation, targeting, and positioning for competitive advantage; product and service strategies; new-product development and life-cycle strategies; pricing considerations and strategies; distribution channels and logistics management; retailing and wholesaling; advertising and public relations; personal selling and sales promotion; direct and online marketing; the global marketplace; and marketing and society.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.68
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: The Book Cellar
Location: Nashua, NH
Condition: Good
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Has some shelf wear, highlighting, underlining and/or writing. Great used
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Price:
$2.23
Comments:
Has some shelf wear, highlighting, underlining and/or writing. Great used
[...]
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Very Good
Very Good condition. 5th edition. A copy that may have a few cosmetic
[...]
Price:
$12.99
Comments:
Very Good condition. 5th edition. A copy that may have a few cosmetic
[...]
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Good
Good condition. 5th edition. A copy that has been read but remains intact.
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Price:
$12.99
Comments:
Good condition. 5th edition. A copy that has been read but remains intact.
[...]
Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$13.19
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Price:
$46.82
Comments:
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Very Good
Very Good condition. 5th edition. A copy that may have a few cosmetic
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Price:
$51.97
Comments:
Very Good condition. 5th edition. A copy that may have a few cosmetic
[...]
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
Good condition. 5th edition. A copy that has been read but remains intact.
[...]
Price:
$51.97
Comments:
Good condition. 5th edition. A copy that has been read but remains intact.
[...]
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
Price:
$74.20
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Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
Price:
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Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$105.92
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Media Smart
Location: Hawthorne, CA
Condition: New
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P 736 5th Edition.
Price:
$111.45
Comments:
P 736 5th Edition.
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