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Marketing and Selling the Travel Product

by James F. Burke

  • ISBN: 9780827376489
  • ISBN10: 0827376480

Marketing and Selling the Travel Product

by James F. Burke

  • List Price: $290.95
  • Binding: Paperback
  • Edition: 2
  • Publisher: Cengage
  • Publish date: 10/01/1999
  • ISBN: 9780827376489
  • ISBN10: 0827376480
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Description: An introductory text offering a view of the world of travel and tourism. Covers the marketing cycle, then examines consumer profiles, sales distribution networks, service quality, and salesmanship. Profiles of professionals working in the field, as well as marketing profiles of leading companies, provide meaningful examples.
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