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Marketing Asian Places Attracting Investment, Industry, and Tourism to Cities, States and Nations

by Philip Kotler

  • ISBN: 9780471479130
  • ISBN10: 0471479136

Marketing Asian Places Attracting Investment, Industry, and Tourism to Cities, States and Nations

by Philip Kotler

  • List Price: $60.00
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 12/01/2001
  • ISBN: 9780471479130
  • ISBN10: 0471479136
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Description: "Marketing Asian Places is a unique book that applies strategic marketing approaches for countries or regions to attract investment and visitors. I strongly recommend it for Asian government officials who strive to build their countries or cities into world class places. (Stan Shih, Founder and Chairman Acer Group) "Marketing Asian Places carefully applies and sensitively adapts the marketing strategy thinking to the challenge of effectively promoting a place to investors, prospective residents and visitors. By offering insights of both the place manager's and consumers' behaviors, the book is able to effectively explain success and failure cases of place marketing." (Ned Roberto, Coca-Cola Professor of International Marketing Asian Institute of Management, Philippines) "An excellent account of strategic marketing planning in an Asian context, this book offers fascinating insights into strategies that can enhance the competitiveness of Asian countries. This book should be read by all Asian leaders who wish to successfully attract top talent and investments." (Victor K Fung, Chairman Li & Fung Group) "I highly recommend Marketing Asian Places for governments, politicians, business leaders and students of marketing as it addresses the very important issue of what cities and communities in Asia must do to attract investments and tourism. Drawing on sound key strategies with interesting case studies, the book provides valuable insights on how to adopt an effective strategic marketing plan in this competitive business environment. A unique and must read book." (Teng-Kee Tan, Associate Professor Of Marketing and Strategy and Director, Nanyang Technopreneurship Center Nanyang Technological University, Singapore) "I am impressed by the comprehensive coverage of Asia in Marketing Asian Places. The marketing framework applied to the extensive countries' examples provides valuable insights to practitioners and policy makers alike. Certainly a MUST READ for anyone interested in Asia." (Professor Chin-Tiong Tan Provost Singapore Management University)
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