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Marketing Campaigns

by Diane Canwell

  • ISBN: 9781861522450
  • ISBN10: 1861522452

Marketing Campaigns

by Diane Canwell

  • List Price: $24.95
  • Binding: Paperback
  • Edition: 01
  • Publisher: Thomson Learning College
  • Publish date: 07/01/1998
  • ISBN: 9781861522450
  • ISBN10: 1861522452
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Description: How do you plan your marketing campaign? How do you handle promotions and pricing decisions? What is the right promotion for a specific product? All these questions are answered in Marketing Campaigns and the accompanying disk will contain all the essential forms and checklists to ensure the reader makes short work of creating an effective campaign.
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