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Marketing Channels a Relationship Management Approach

by James R. Lumpkin

  • ISBN: 9780072895124
  • ISBN10: 0072895128

Marketing Channels a Relationship Management Approach

by James R. Lumpkin

  • List Price: $119.68
  • Binding: Hardcover
  • Edition: 2
  • Publisher: McGraw-Hill College
  • Publish date: 08/01/2001
  • ISBN: 9780072895124
  • ISBN10: 0072895128
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Description: This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: second ]
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Condition: Good
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: second ]
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: second ]
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