Error title
Some error text about your books and stuff.
Close
Marketing Communications: Contexts, Contents, and Strategies cover
  • ISBN: 9780130102294
  • ISBN10: 0130102296

Marketing Communications: Contexts, Contents, and Strategies

by Fill, Chris

  • List Price: $37.95
  • Binding: Paperback
  • Edition: 0002
  • Publisher: Prentice Hall
  • Publish date: 02/01/2004
used Add to Cart $9.11
You save: 76%
Marketplace Item
new Add to Cart $54.67
Marketplace Item
Description
1. Marketing Communications: An Introductory Perspective. PART ONE: CONTEXTS 2. Communication Theory 3. Ethical Issues in Marketing Communications. 4. Buyer Information Processing. 5. Buyer Decision Making. 6. Networks and Stakeholders. 7. The Communications Industry. 8. The Environment. 9. Marketing Research. 10. Goals, Intentions and Targets. 11. Internal Marketing. 12. Resources. PART TWO: CONTENTS 13. How Advertising Works? 14. Advertising Messages. 15. Media. 16. Media Planning. 17. Evaluating Advertising. 18. Sales Promotion. 19. Sales Promotion Techniques. 20. Public Relations. 21. Sponsorship. 22. Personal Selling. 23. Direct Marketing and Interactive Communications. PART THREE: STRATEGIES 24. Developing Objectives and Positioning. 25. Communication Strategies to Reach Consumers. 26.Communication Strategies for Intermediaries. 27. Corporate Communication Strategies. 28. Marketing Communications Across Borders. 29. Integrated Marketing Communications. 30. Developing Marketing Communication Plans.
Expand description
Seller Condition Comments Price  
AwesomeBooksUSA

Location: Valley Cottage, NY
Very Good
This book is in very good condition. The cover may have some limited signs of
[...]
$9.11
AwesomeBooksUSA

Location: Valley Cottage, NY
Good
Book in good or better condition. Dispatched same day from US or UK warehouse.
$9.11
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$27.35
Firecreek Books

Location: Germantown, TN
Good
$32.26
Ergodebooks

Location: Richmond, TX
Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$54.67
Ergodebooks

Location: Richmond, TX
Ask seller a question
Good
Buy with confidence. Excellent Customer Service & Return policy.
$54.76