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Marketing Contemporary Concepts and Practices

by Joseph P. Guiltinan

  • ISBN: 9780205156023
  • ISBN10: 0205156029

Marketing Contemporary Concepts and Practices

by Joseph P. Guiltinan

  • List Price: $110.00
  • Binding: Hardcover
  • Edition: 6
  • Publisher: Prentice Hall
  • Publish date: 01/01/1995
  • ISBN: 9780205156023
  • ISBN10: 0205156029
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Description: Marketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing. It gives you an understanding of fundamental marketing concepts and their application by business and nonbusiness organizations.
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Textbook. 4to-over 9¾"-12" tall.
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P 762 6th Edition.
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