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Marketing: Creating Value for Customers

by Churchill, Gilbert A. A Peter, J. Paul

  • ISBN: 9780256228779
  • ISBN10: 0256228779

Marketing: Creating Value for Customers

by Churchill, Gilbert A. A Peter, J. Paul

  • List Price: $100.00
  • Binding: Library Binding
  • Edition: 0002
  • Publisher: Irwin Professional Publishing
  • Publish date: 06/01/1997
  • ISBN: 9780256228779
  • ISBN10: 0256228779
used Add to Cart $18.11
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Description: Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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$18.11
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Good
Good condition. 2nd edition. Writing inside.
Price:
$29.99
Comments:
Good condition. 2nd edition. Writing inside.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
Good condition. 2nd edition. Writing inside.
Price:
$33.73
Comments:
Good condition. 2nd edition. Writing inside.
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