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  • ISBN: 9780130109804
  • ISBN10: 0130109800

Marketing Management: an Asian Perspective

by Kotler, Philip
Chin-Tiong, Tan
Swee-Hoon, Ang
Siew-Meng, Leong

  • List Price: $74.00
  • Binding: Paperback
  • Edition: 2
  • Publisher: Prentice Hall
  • Publish date: 11/22/1999
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Description: The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.
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Location: Frederick, MD Ask seller a question
Good condition. 2cnd edition.Owners name on inside.Writing inside.
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