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Marketing Management: Knowledge & Skills

by Peter, J. Paul A

  • ISBN: 9780072315578
  • ISBN10: 0072315571

Marketing Management: Knowledge & Skills

by Peter, J. Paul A

  • List Price: $112.81
  • Binding: Hardcover
  • Edition: 0006
  • Publisher: Irwin/McGraw-Hill
  • Publish date: 06/01/2000
  • ISBN: 9780072315578
  • ISBN10: 0072315571
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Description: This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.
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Seller: The Book Cellar
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Seller: A2ZBooks
Location: Burgin, KY
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The text has some light marking, the cover is in nice condition with a small
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