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Marketing Management: Knowledge and Skills

by Peter, J. Paul

ISBN: 9780256226331
ISBN10: 0256226334

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Marketing Management: Knowledge and Skills

by Peter, J. Paul

List Price: $90.94
Binding: Hardcover
Edition: 0005
Publisher: Irwin Professional Publishing
Publish date: 03/01/2008
ISBN: 9780256226331
ISBN10: 0256226334

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Description: Combining text and cases, the text portion of this book is taken directly from Preface to Marketing Management, 7th edition. However, more than 20 of the 40 cases are new, and several are taken from INSEAD.

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Marketing Management: Knowledge and Skills

by Peter, J. Paul

Marketing Management: Knowledge and Skills

by Peter, J. Paul

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