Description:
This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. The author underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
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ZBK Books
Good |
$1.80
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Open Books Ltd
Very Good
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$2.91
|
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BooksRun
Good
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$4.40
|
|
Goodwill of Colorado
Good
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$5.12
|
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Book Alley
Good
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$5.46
|
|
HPB-Red
Good
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$5.62
|
|
Off The Shelf
Good
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$5.75
|
|
Wonder Book - Member ABAA/ILAB
Like New |
$6.15
|
|
Wonder Book - Member ABAA/ILAB
Very Good |
$6.15
|
|
Wonder Book - Member ABAA/ILAB
Good |
$6.15
|
|
Kell's Books
Good
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$6.70
|
|
HPB-Red
Good
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$7.51
|
|
HPB-Red
Acceptable
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$7.51
|

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