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Marketing Management: Millennium Edition cover
  • ISBN: 9780130122179
  • ISBN10: 0130122173

Marketing Management: Millennium Edition

by Kotler, Philip

  • List Price: $124.67
  • Binding: Hardcover
  • Edition: 10
  • Publisher: Prentice Hall
  • Publish date: 07/19/1999
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Description
This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. The author underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
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Seller Condition Comments Price  
Good Books Will Follow

Location: Blue Springs, MO
Good
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$1.52
Hippo Books

Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
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$1.67
Owls Books

Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
[...]
$1.67
Hippo Books

Location: Toledo, OH
Good
Spine creases, wear to binding and pages from reading. May contain limited
[...]
$1.67
Owls Books

Location: Toledo, OH
Good
Spine creases, wear to binding and pages from reading. May contain limited
[...]
$1.67
Mini City Media

Location: Raleigh, NC
Good
Minimal wear.
$2.23
BookHolders

Location: College Park, MD
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Very Good
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: tenth ]
$2.25
BookHolders

Location: College Park, MD
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Very Good
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: tenth ]
$2.30
Clean Earth Books

Location: Atlanta, GA
Very Good
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This book is in excellent shape and has been well cared for. There will not be any writing or markings present.
$3.05
BookCellarNH

Location: Nashua, NH
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Acceptable
Has heavy shelf wear, corner wear, highlighting, underlining and/or writing,
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$4.40
WonderBook

Location: Frederick, MD
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Good
Good condition. Highlighting inside. 10th edition.
$4.94
WonderBook

Location: Frederick, MD
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Good
Good condition. Writing inside. 10th edition.
$6.68
Ergodebooks

Location: Richmond, TX
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Good
Buy with confidence. Excellent Customer Service & Return policy.
$8.49
Ergodebooks

Location: Richmond, TX
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New
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$33.25