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  • ISBN: 9780130122179
  • ISBN10: 0130122173

Marketing Management: Millennium Edition

by Kotler, Philip

  • List Price: $124.67
  • Binding: Hardcover
  • Edition: 10
  • Publisher: Prentice Hall
  • Publish date: 07/19/1999
used Add to Cart $1.67
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Description: This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. The author underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
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Seller Condition Comments Price  
Hippo Books
Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
[...]
$1.67
Owls Books
Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
[...]
$1.67
Hippo Books
Location: Toledo, OH
Good
Spine creases, wear to binding and pages from reading. May contain limited
[...]
$1.67
Owls Books
Location: Toledo, OH
Good
Spine creases, wear to binding and pages from reading. May contain limited
[...]
$1.67
BookHolders
Location: College Park, MD Ask seller a question
Very Good
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: tenth ]
$2.25
BookHolders
Location: College Park, MD Ask seller a question
Very Good
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: tenth ]
$2.30
BookCellarNH
Location: Nashua, NH Ask seller a question
Acceptable
Has heavy shelf wear, corner wear, highlighting, underlining and/or writing,
[...]
$2.99
WonderBook
Location: Frederick, MD Ask seller a question
Good
Good condition. Highlighting inside. 10th edition.
$4.94
WonderBook
Location: Frederick, MD Ask seller a question
Good
Good condition. Writing inside. 10th edition.
$7.55
Ergodebooks
Location: Richmond, TX Ask seller a question
Good
Buy with confidence. Excellent Customer Service & Return policy.
$8.49
Ergodebooks
Location: Richmond, TX Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$15.33
FastBooks100
Location: Franklin, TN Ask seller a question
Good
$20.95
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