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Marketing Management: Millennium Edition

by Kotler, Philip

  • ISBN: 9780130122179
  • ISBN10: 0130122173

Marketing Management: Millennium Edition

by Kotler, Philip

  • List Price: $124.67
  • Binding: Hardcover
  • Edition: 10
  • Publisher: Prentice Hall
  • Publish date: 07/19/1999
  • ISBN: 9780130122179
  • ISBN10: 0130122173
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Description: This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. The author underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
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Seller: Owls Books
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Sewn binding. Cloth over boards. 784 p. Prentice-Hall International Series in Marketing. Audience: General/trade.
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Sewn binding. Cloth over boards. 784 p. Prentice-Hall International Series in Marketing. Audience: General/trade.
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Connecting readers with great books since 1972. Used books may not include
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