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Marketing Management Strategies and Programs

by Joseph P. Guiltinan

  • ISBN: 9780070490970
  • ISBN10: 007049097X

Marketing Management Strategies and Programs

by Joseph P. Guiltinan

  • List Price: $112.81
  • Binding: Hardcover
  • Edition: 6
  • Publisher: McGraw-Hill College
  • Publish date: 12/01/1996
  • ISBN: 9780070490970
  • ISBN10: 007049097X
used Add to Cart $1.63
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $65.85
You save: 42%
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.63
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: DeesBooks
Location: McClelland, IA
Condition: Good
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A very good book that has highlighting throughout. Cover shows some corner, edge & scuffing wear. Pages are tight and in good shape with highlighting.
Price:
$24.47
Comments:
A very good book that has highlighting throughout. Cover shows some corner, edge & scuffing wear. Pages are tight and in good shape with highlighting.
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Price:
$60.45
Comments:
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
Price:
$65.85
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Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
Price:
$68.75
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Seller: Bonita
Location: Newport Coast, CA
Condition: New
Price:
$94.20
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