Error title
Some error text about your books and stuff.
Close

Marketing Management Strategies and Programs

by Joseph P. Guiltinan

  • ISBN: 9780070490970
  • ISBN10: 007049097X

Marketing Management Strategies and Programs

by Joseph P. Guiltinan

  • List Price: $112.81
  • Binding: Hardcover
  • Edition: 6
  • Publisher: McGraw-Hill College
  • Publish date: 12/01/1996
  • ISBN: 9780070490970
  • ISBN10: 007049097X
used Add to Cart $1.67
You save: 99%
Marketplace Item
Description: Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.
Expand description
Seller Condition Comments Price  
Seller: Hippo Books
Location: Toledo, OH
Condition: Very Good
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Price:
$1.67
Comments:
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Seller: Hippo Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.67
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: Solr Books
Location: Skokie, IL
Condition: Good
Shipping Icon
Great reading/study copy. May have highlights and/or notes. Ships Fast! Satisfaction Guaranteed!
Price:
$2.23
Comments:
Great reading/study copy. May have highlights and/or notes. Ships Fast! Satisfaction Guaranteed!
Seller: lifeway books
Location: winter garden, FL
Condition: Very Good
Shipping Icon
Used Book in VERY GOOD Condition! NO WRITING, MARKING.
Price:
$8.95
Comments:
Used Book in VERY GOOD Condition! NO WRITING, MARKING.
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$23.60
Comments:
Seller: DeesBooks
Location: McClelland, IA
Condition: Good
Shipping Icon
A very good book that has highlighting throughout. Cover shows some corner, edge & scuffing wear. Pages are tight and in good shape with highlighting.
Price:
$24.46
Comments:
A very good book that has highlighting throughout. Cover shows some corner, edge & scuffing wear. Pages are tight and in good shape with highlighting.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).