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Marketing Management Text and Cases

by Douglas J. Dalrymple

  • ISBN: 9780471332381
  • ISBN10: 0471332380

Marketing Management Text and Cases

by Douglas J. Dalrymple

  • List Price: $123.95
  • Binding: Hardcover
  • Edition: 7
  • Publisher: John Wiley & Sons Inc
  • Publish date: 01/01/2000
  • ISBN: 9780471332381
  • ISBN10: 0471332380
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Description: This popular and comprehensive book focuses on all aspects of planning, coordinating, and executing marketing strategy, including all the main terms and concepts associated with marketing management. Cases integrated throughout the text provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope.
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Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
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All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: Hawking Books
Location: Corona, CA
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0471332380 Good Condition. Five star seller-Buy with confidence!
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0471332380 Good Condition. Five star seller-Buy with confidence!
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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