Marketing Management for Nonprofit Organizations
- List Price: $110.00
- Binding: Hardcover
- Publisher: Oxford University Press
- Publish date: 05/01/1999
Description:
This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.
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