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Marketing Management for Nonprofit Organizations

by Sargeant, Adrian A

  • ISBN: 9780198775676
  • ISBN10: 0198775679

Marketing Management for Nonprofit Organizations

by Sargeant, Adrian A

  • List Price: $110.00
  • Binding: Hardcover
  • Publisher: Oxford University Press
  • Publish date: 05/01/1999
  • ISBN: 9780198775676
  • ISBN10: 0198775679
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Description: This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.
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Seller: Ergodebooks
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