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Marketing Management

by BAGOZZI

  • ISBN: 9780023051623
  • ISBN10: 0023051620

Marketing Management

by BAGOZZI

  • List Price: $105.33
  • Edition: 98
  • Publisher: 20,PH
  • Publish date: 03/01/2002
  • ISBN: 9780023051623
  • ISBN10: 0023051620
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Description: Designed to bridge the gap between rich academic literature and the world of marketing practice.This book combines a thorough, engaging -- and readable -- scholarly approach showing how the theory works in practice, with current, detailed examples that show how marketing managers make decisions in all areas of the marketing mix. Varied pedagogy and strong supplements package support different learning styles and make even the most complex concepts come alive.
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Seller: Better World Books West
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Condition: Good
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
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Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
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0023051620 Like-New if not for some highlighting. Pages clean crisp and unmarked.
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0023051620 Like-New if not for some highlighting. Pages clean crisp and unmarked.
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Sewn binding. Cloth over boards. 718 p. Audience: General/trade.
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0023051620 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
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0023051620 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
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