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  • ISBN: 9780023051623
  • ISBN10: 0023051620

Marketing Management

by BAGOZZI

  • List Price: $105.33
  • Edition: 98
  • Publisher: 20,PH
  • Publish date: 03/01/2002
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Description
Designed to bridge the gap between rich academic literature and the world of marketing practice.This book combines a thorough, engaging -- and readable -- scholarly approach showing how the theory works in practice, with current, detailed examples that show how marketing managers make decisions in all areas of the marketing mix. Varied pedagogy and strong supplements package support different learning styles and make even the most complex concepts come alive.
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Better World Books West

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Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
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A sound copy with only light wear. Overall a solid copy at a great price! All
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Owls Books

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Light rubbing wear to cover, spine and page edges. Very minimal writing or
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