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  • ISBN: 9780023051623
  • ISBN10: 0023051620

Marketing Management

by BAGOZZI

  • List Price: $105.33
  • Edition: 98
  • Publisher: 20,PH
  • Publish date: 03/01/2002
used Add to Cart $3.31
You save: 97%
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new Add to Cart $218.52
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Description: Designed to bridge the gap between rich academic literature and the world of marketing practice.This book combines a thorough, engaging -- and readable -- scholarly approach showing how the theory works in practice, with current, detailed examples that show how marketing managers make decisions in all areas of the marketing mix. Varied pedagogy and strong supplements package support different learning styles and make even the most complex concepts come alive.
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Seller Condition Comments Price  
Better World Books West
Location: Mishawaka, IN
Good
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
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$3.31
Millennial Technologies
Location: Oklahoma City, OK
Good
$8.10
Ergodebooks
Location: Richmond, TX Ask seller a question
Good
Buy with confidence. Excellent Customer Service & Return policy.
$9.56
Gonia Books
Location: Pleasant View, TN
Good
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0023051620 NEW if not for some highlighting. Pages clean crisp and unmarked.
$13.33
One Stop Shop Bookstore
Location: Memphis, TN
Good
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$23.81
Firecreek Books
Location: Germantown, TN
Good
$24.25
Premiere
Location: Fort Wayne, IN
Very Good
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Sewn binding. Cloth over boards. 718 p. Audience: General/trade.
$27.00
Ergodebooks
Location: Richmond, TX Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$218.52
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