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Marketing Management

by BAGOZZI

  • ISBN: 9780023051623
  • ISBN10: 0023051620

Marketing Management

by BAGOZZI

  • List Price: $105.33
  • Edition: 98
  • Publisher: 20,PH
  • Publish date: 03/01/2002
  • ISBN: 9780023051623
  • ISBN10: 0023051620
used Add to Cart $3.37
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Description: Designed to bridge the gap between rich academic literature and the world of marketing practice.This book combines a thorough, engaging -- and readable -- scholarly approach showing how the theory works in practice, with current, detailed examples that show how marketing managers make decisions in all areas of the marketing mix. Varied pedagogy and strong supplements package support different learning styles and make even the most complex concepts come alive.
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Seller Condition Comments Price  
Seller: Better World Books West
Location: Mishawaka, IN
Condition: Good
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
[...]
Price:
$3.37
Comments:
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
[...]
Seller: Textbook Exchange
Location: Oklahoma City, OK
Condition: Good
Price:
$10.35
Comments:
Seller: Gonia Books
Location: Pleasant View, TN
Condition: Good
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0023051620 Like-New if not for some highlighting. Pages clean crisp and unmarked.
Price:
$13.33
Comments:
0023051620 Like-New if not for some highlighting. Pages clean crisp and unmarked.
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
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Price:
$24.97
Comments:
Seller: Premiere
Location: Fort Wayne, IN
Condition: Very Good
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Sewn binding. Cloth over boards. 718 p. Audience: General/trade.
Price:
$27.00
Comments:
Sewn binding. Cloth over boards. 718 p. Audience: General/trade.
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