Error title
Some error text about your books and stuff.
Close

Marketing Management

by Philip Kotler

  • ISBN: 9780130336293
  • ISBN10: 0130336297

Marketing Management

by Philip Kotler

  • List Price: $140.40
  • Binding: Hardcover
  • Edition: 11
  • Publisher: Prentice Hall
  • Publish date: 06/01/2002
  • ISBN: 9780130336293
  • ISBN10: 0130336297
used Add to Cart $5.99
You save: 96%
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $32.55
You save: 77%
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force
Expand description
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: borgasorus
Location: Wright City, MO Ask seller a question
Condition: Acceptable
Shipping Icon
No apparent missing pages. Light wrinkling from liquid damage. Moderate wear,
[...]
Price:
$5.99
Comments:
No apparent missing pages. Light wrinkling from liquid damage. Moderate wear,
[...]
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.63
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: Owls Books
Location: Toledo, OH
Condition: Acceptable
Noticeably used book. Text is legible but may be soiled and have binding
[...]
Price:
$1.63
Comments:
Noticeably used book. Text is legible but may be soiled and have binding
[...]
Seller: BookHolders
Location: Blacksburg, VA Ask seller a question
Condition: Very Good
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: eleventh ]
Price:
$2.98
Comments:
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: eleventh ]
Seller: BookHolders
Location: Blacksburg, VA Ask seller a question
Condition: Very Good
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: eleventh ]
Price:
$3.03
Comments:
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: eleventh ]
Seller: Goodwill Industries
Location: Miami, FL
Condition: Good
Shipping Icon
All of our items are donated goods, some books may come like new, or used
[...]
Price:
$3.55
Comments:
All of our items are donated goods, some books may come like new, or used
[...]
Seller: Once Upon A Time Books
Location: Tontitown, AR
Condition: Good
Shipping Icon
This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Price:
$4.48
Comments:
This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Seller: Goodwill Books
Location: Hillsboro, OR
Condition: Good
Signs of wear and consistent use.
Price:
$4.58
Comments:
Signs of wear and consistent use.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Like New
Like New condition. 11th edition.
Price:
$6.73
Comments:
Like New condition. 11th edition.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
Good condition. 11th edition.
Price:
$6.73
Comments:
Good condition. 11th edition.
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Good
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
[...]
Price:
$9.55
Comments:
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
[...]
Seller: BookReadingInc
Location: Cerritos, CA Ask seller a question
Condition: Acceptable
Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
Price:
$9.68
Comments:
Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
Seller: BookReadingInc
Location: Cerritos, CA Ask seller a question
Condition: Good
Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Price:
$9.78
Comments:
Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Acceptable
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
[...]
Price:
$9.93
Comments:
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
[...]
Seller: FastBooks100
Location: Franklin, TN Ask seller a question
Condition: Good
Price:
$17.95
Comments:
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
As new.
Price:
$32.55
Comments:
As new.
Seller: Ergodebooks
Location: Sheboygan, WI Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$37.62
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
Price:
$46.58
Comments:
Seller: A2ZBooks
Location: Burgin, KY
Condition: Very Good
Shipping Icon
Very Good-Text appears to be clean. Cover has some wear and corner bumps.
[...]
Price:
$61.87
Comments:
Very Good-Text appears to be clean. Cover has some wear and corner bumps.
[...]
Seller: Bonita
Location: Newport Coast, CA
Condition: New
Price:
$67.15
Comments:
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
New.
Price:
$68.02
Comments:
New.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).