Marketing Michelin Advertising & Cultural Identity in Twentieth-Century France
- List Price: $58.00
- Binding: Hardcover
- Publisher: Johns Hopkins Univ Pr
- Publish date: 12/01/2001
Description:
Contents: Preface Introduction Chapter 1: The Making of the Michelin Man - The Birth and Life of Bibendum in the Belle Epoque Chapter 2: Finding France - The Red Guides and Early Automobile Tourism before the War Chapter 3: Touring the Trenches - Michelin Guides to World War I Battlefields Chapter 4: Saving the French Nation - Pronatalism and Paternalism Chapter 5: Advocating Aeronautics - Modernity and French Elan Chapter 6: Advocating Americanization? - Taylorism and Mass Consumption in the Interwar Years Chapter 7: Defining France - Fusing Tourism, Regionalism, and Gastronomy in the Interwar Years Conclusion Notes Note on Sources Index
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