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Marketing Mistakes and Successes, 8th Edition

by Robert F. Hartley (Cleveland State Univ.)

  • ISBN: 9780471370604
  • ISBN10: 0471370606

Marketing Mistakes and Successes, 8th Edition

by Robert F. Hartley (Cleveland State Univ.)

  • List Price: $50.95
  • Binding: Paperback
  • Edition: 0008
  • Publisher: John Wiley & Sons
  • Publish date: 06/01/2000
  • ISBN: 9780471370604
  • ISBN10: 0471370606
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Description: This best-selling casebook presents a series of fascinating scenarios that lets readers profit from the mistakes -- and successes -- of some of today's most prominent business players, including Nike, Snapple, Pepsi, McDonald's, and Met Life. In a lively, conversational style, Robert Hartley provides a play-by-play analysis of the decisions and practices that led to the classic marketing blunders and turnarounds of the modern era.
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Seller: HPB Inc.
8,272 orders (97% success)
Location: Dallas, TX
Condition: Good
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Seller: WonderBook
112 orders (93% success)
Location: Frederick, MD Ask seller a question
Condition: Good
Good condition. 8th edition. 25th Anniversary edition. Slightly dampstained.
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Good condition. 8th edition. 25th Anniversary edition. Slightly dampstained.
Seller: Wonder Book - Member ABAA/ILAB
317 orders (94% success)
Location: Frederick, MD
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Good condition. 8th edition. 25th Anniversary edition. Slightly dampstained.
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Good condition. 8th edition. 25th Anniversary edition. Slightly dampstained.
Seller: Folded Corner Books
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Size: 8vo-over 7¾-9¾Tall; Type: Book This book is an excellent work on
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Size: 8vo-over 7¾-9¾Tall; Type: Book This book is an excellent work on
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Seller: Ergodebooks
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1,966 orders (96% success)
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Seller: Ergodebooks
15,245 orders (98% success)
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Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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