Marketing Mistakes and Successes, 8th Edition
- List Price: $50.95
- Binding: Paperback
- Edition: 0008
- Publisher: John Wiley & Sons
- Publish date: 06/01/2000
Description:
This best-selling casebook presents a series of fascinating scenarios that lets readers profit from the mistakes -- and successes -- of some of today's most prominent business players, including Nike, Snapple, Pepsi, McDonald's, and Met Life. In a lively, conversational style, Robert Hartley provides a play-by-play analysis of the decisions and practices that led to the classic marketing blunders and turnarounds of the modern era.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
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HPB-Red
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Good
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$5.62
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Wonder Book - Member ABAA/ILAB
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Very Good |
$5.65
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Wonder Book - Member ABAA/ILAB
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Good |
$5.65
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Ergodebooks
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Good |
$6.69
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Folded Corner Books
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Very Good
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$7.87
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