Marketing Models
- List Price: $55.00
- Binding: Paperback
- Edition: 1
- Publisher: Prentice Hall
- Publish date: 04/01/1995
Description:
The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
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HPB-Red
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Good
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$4.50
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HPB-Red
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Good
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$5.62
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Ergodebooks
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Good |
$8.00
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HPB-Red
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Good
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$28.11
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