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Marketing Models

by Philip Kotler

ISBN: 9780135456415
ISBN10: 013545641X

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Marketing Models

by Philip Kotler

List Price: $55.00
Binding: Paperback
Edition: 1
Publisher: Prentice Hall
Publish date: 04/01/1995
ISBN: 9780135456415
ISBN10: 013545641X

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Description: The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.

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Marketing Models

by Philip Kotler

Marketing Models

by Philip Kotler

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