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Marketing Models

by Philip Kotler

  • ISBN: 9780135456415
  • ISBN10: 013545641X

Marketing Models

by Philip Kotler

  • List Price: $55.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 04/01/1995
  • ISBN: 9780135456415
  • ISBN10: 013545641X
used Add to Cart $11.63
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Marketplace Item
Description: The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.
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Seller Condition Comments Price  
Seller: HPB-Dallas
Location: Dallas, TX
Condition: Acceptable
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Cover wear, Tear in bottom of back cover, underlining and notes in book Item
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Price:
$11.63
Comments:
Cover wear, Tear in bottom of back cover, underlining and notes in book Item
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Seller: Coas Books, Inc.
Location: Las Cruces, NM
Condition: Acceptable
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This is a used book. Potential defects may exist (folds, creases,
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Price:
$11.88
Comments:
This is a used book. Potential defects may exist (folds, creases,
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Seller: Found Books
Location: AUSTIN, TX
Condition: Good
013545641X.
Price:
$41.62
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