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Marketing Models

by Philip Kotler

  • ISBN: 9780135456415
  • ISBN10: 013545641X

Marketing Models

by Philip Kotler

  • List Price: $55.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 04/01/1995
  • ISBN: 9780135456415
  • ISBN10: 013545641X
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Description: The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.
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