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Marketing Myths That Are Killing Business the Cure for Death Wish Marketing

by Kevin J. Clancy

ISBN: 9780070113619
ISBN10: 0070113610

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Marketing Myths That Are Killing Business the Cure for Death Wish Marketing

by Kevin J. Clancy

List Price: $14.95
Binding: Paperback
Edition: 1
Publisher: McGraw-Hill
Publish date: 05/01/1995
ISBN: 9780070113619
ISBN10: 0070113610

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Description: In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.

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First edition. Trade paperback. "Compliments of General Motors University" sticker on half-title page, else fine in glossy card covers.

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First edition. Trade paperback. "Compliments of General Motors University" sticker on half-title page, else fine in glossy card covers.

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Marketing Myths That Are Killing Business the Cure for Death Wish Marketing

by Kevin J. Clancy

Marketing Myths That Are Killing Business the Cure for Death Wish Marketing

by Kevin J. Clancy

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