Marketing Myths That Are Killing Business the Cure for Death Wish Marketing
- List Price: $14.95
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 05/01/1995
Description:
In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.
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