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Marketing Research: an Applied Approach

by Kinnear, Thomas C.

  • ISBN: 9780079122520
  • ISBN10: 0079122523

Marketing Research: an Applied Approach

by Kinnear, Thomas C.

  • List Price: $102.50
  • Binding: Hardcover
  • Edition: 0005
  • Publisher: McGraw-Hill Companies
  • Publish date: 03/01/2007
  • ISBN: 9780079122520
  • ISBN10: 0079122523
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Description: This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Redux Books
Location: Wyoming, MI
Condition: Very Good
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Hardcover. Pages are clean and unmarked. Covers show very minor shelving
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Hardcover. Pages are clean and unmarked. Covers show very minor shelving
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Seller: Ergodebooks
Location: White Haven, PA Ask seller a question
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Buy with confidence. Excellent Customer Service & Return policy.
Seller: Bonita
Location: Newport Coast, CA
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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