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Marketing Research: an Applied Approach

by Kinnear, Thomas C.

  • ISBN: 9780079122520
  • ISBN10: 0079122523

Marketing Research: an Applied Approach

by Kinnear, Thomas C.

  • List Price: $102.50
  • Binding: Hardcover
  • Edition: 0005
  • Publisher: McGraw-Hill Companies
  • Publish date: 03/01/2007
  • ISBN: 9780079122520
  • ISBN10: 0079122523
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Description: This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.
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Seller: Better World Books West
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Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
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Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Seller: Better World Books West
Location: Mishawaka, IN
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Ships from Reno, NV. Former Library book. Shows definite wear, and perhaps
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The book may contain highlighting and/or writing. The cover may have some signs of tear or the book maybe a former library book.
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The book may contain highlighting and/or writing. The cover may have some signs of tear or the book maybe a former library book.
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Sewn binding. Cloth over boards. 888 p. Contains: Illustrations. McGraw-Hill Series in Marketing. Audience: General/trade.
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Sewn binding. Cloth over boards. 888 p. Contains: Illustrations. McGraw-Hill Series in Marketing. Audience: General/trade.
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