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Marketing Research

by Aaker, David A.

  • ISBN: 9780471170693
  • ISBN10: 0471170690

Marketing Research

by Aaker, David A.

  • List Price: $92.95
  • Binding: Hardcover
  • Edition: 0006
  • Publisher: John Wiley & Sons
  • Publish date: 03/01/2001
  • ISBN: 9780471170693
  • ISBN10: 0471170690
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Description: The authors first show both practicing and future managers and researchers where marketing research fits into the organization and how it fuels decision-making. Then they detail each element of the process in a way that helps to develop sound decision-making skills. Finally, they spotlight how marketing research is effectively applied in today's businesses. Throughout, clear and current examples, applications, and illustrations bring the material into sharp focus!
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Seller: Ergodebooks
15,236 orders (98% success)
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
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Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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