Marketing Research
- List Price: $92.95
- Binding: Hardcover
- Edition: 0006
- Publisher: John Wiley & Sons
- Publish date: 03/01/2001
Description:
The authors first show both practicing and future managers and researchers where marketing research fits into the organization and how it fuels decision-making. Then they detail each element of the process in a way that helps to develop sound decision-making skills. Finally, they spotlight how marketing research is effectively applied in today's businesses. Throughout, clear and current examples, applications, and illustrations bring the material into sharp focus!
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
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GuthrieBooks
|
Like New
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$5.68
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HPB-Red
|
Good
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$6.61
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Ergodebooks
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Good |
$10.25
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