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Marketing Services: Competing Through Quality

by Berry, Leonard L. A Parasuraman, A.

ISBN: 9780029030790
ISBN10: 002903079X

Marketing Services: Competing Through Quality

by Berry, Leonard L. A Parasuraman, A.

Binding: Hardcover
Publisher: Free Press
Publish date: 09/01/1991
ISBN: 9780029030790
ISBN10: 002903079X

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Description: Drawing on their current research and surveys of senior executives and scholars, the authors develop a model for understanding the interrelationship between quality and marketing in services, and offer practical insight on what needs to be done to improve services marketing, and how to do it. A carefully researched and refreshingly original book accessible to both academics and executives. 10 line drawings.

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Marketing Services: Competing Through Quality

by Berry, Leonard L. A Parasuraman, A.

Marketing Services: Competing Through Quality

by Berry, Leonard L. A Parasuraman, A.

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