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Marketing Services: Competing Through Quality cover
  • ISBN: 9780029030790
  • ISBN10: 002903079X

Marketing Services: Competing Through Quality

by Berry, Leonard L. A Parasuraman, A.

  • List Price: $35.00
  • Binding: Hardcover
  • Publisher: Free Press
  • Publish date: 09/01/1991
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Description
Drawing on their current research and surveys of senior executives and scholars, the authors develop a model for understanding the interrelationship between quality and marketing in services, and offer practical insight on what needs to be done to improve services marketing, and how to do it. A carefully researched and refreshingly original book accessible to both academics and executives. 10 line drawings.
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Seller Condition Comments Price  
Better World Books West

Location: Mishawaka, IN
Good
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
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$1.11
Big Hearted Books

Location: Canton, MA
Good
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This item is in good condition. All pages and covers are readable. There are
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$1.12
Blue Vase Marketplace

Location: Maple City, MI
Good
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The item shows wear from consistent use, but it remains in good condition and
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$1.22
Blue Vase Marketplace

Location: Maple City, MI
Good
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The item shows wear from consistent use, but it remains in good condition and
[...]
$1.45
Hippo Books

Location: Toledo, OH
Good
Pages may have contain writing, highlighting or notes. May be an ex library copy with library markings. Dust jacket or accessories may not be included.
$1.67
Owls Books

Location: Toledo, OH
Good
Normal surface & edge wear. May have writing on cover page or light highlighting/textual notes that does not affect page text.
$1.67
Hawking Books

Location: Upland, CA
Good
002903079X Meets or exceeds the good condition guidelines. Nice copy. Has a small amount of writing/highlighting. Five star seller-Buy with confidence!
$3.32
Hawking Books

Location: Upland, CA
Acceptable
002903079X Missing dust jacket. Meets the acceptable condition guidelines. Has wear. Five star seller-Buy with confidence!
$3.32
Top Notch Books

Location: Tolar, TX
Very Good
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8vo-over 7¾"-9¾" tall. Jacket and boards have only light wear. Pages are clean, text has no markings, binding is sound.
$6.75
Add-More Books

Location: Danville, VA
Very Good
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Hard Back. 8vo-over 7¾"-9¾" tall. The hard cover and the jacket has very
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$7.60
Ergodebooks

Location: Richmond, TX
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Good
Buy with confidence. Excellent Customer Service & Return policy.
$8.15
MVE Inc.

Location: Hickory, NC
New
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Sewn binding. Cloth over boards. 212 p. Contains: Illustrations. Audience: General/trade.
$8.16
Robinson Street Books

Location: Binghamton, NY
Good
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002903079X some underlining. Free tracking USA. Quality, Value, Experience.
$10.12
Shootingstar Media

Location: Carpentersville, IL
Very Good
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Very Good. 1991 hardcover/Tight binding, unmarked pages, moderate wear on the dust jacket.
$12.26
Glued To The Tube Books

Location: Minneapolis, MN
Like New
8vo-over 7¾"-9¾" tall. "Berry and Parasuraman show that inspired
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$15.73
Robinson Street Books

Location: Binghamton, NY
Very Good
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002903079X Very good in very good edgeworn dust jacket. Later printing * Free tracking USA. Quality, Value, Experience.
$15.75
Ergodebooks

Location: Richmond, TX
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New
Buy with confidence. Excellent Customer Service & Return policy.
$16.22
Firecreek Books

Location: Germantown, TN
Good
$19.83
Ad Infinitum Books

Location: Mount Vernon, NY
Very Good
212 pages. Hardcover with dustjacket. Very good condition. CUSTOMER SERVICE. (Key Words: Customer Service, Marketing, A. Parasuraman, Leonard L. Berry).
$21.21
One Stop Shop Bookstore

Location: Memphis, TN
Good
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$23.12