Description:
Drawing on their current research and surveys of senior executives and scholars, the authors develop a model for understanding the interrelationship between quality and marketing in services, and offer practical insight on what needs to be done to improve services marketing, and how to do it. A carefully researched and refreshingly original book accessible to both academics and executives. 10 line drawings.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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More Than Words
Very Good |
$1.55
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Once Upon A Time Books
Acceptable
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$2.00
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HPB-Diamond
Very Good
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$3.65
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HPB Inc.
Very Good
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$3.65
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Wonder Book - Member ABAA/ILAB
Very Good |
$4.70
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Top Notch Books
Very Good
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$6.75
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Robinson Street Books
Very Good
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$30.37
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Robinson Street Books
Good
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$30.37
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Bonita
Good
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$32.35
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Bonita
New
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$75.93
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GridFreed
New |
$85.98
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GridFreed
New |
$89.57
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