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Marketing Strategies for the New Economy

by Lars Tvede

  • ISBN: 9780471492115
  • ISBN10: 0471492116

Marketing Strategies for the New Economy

by Lars Tvede

  • List Price: $90.00
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 02/01/2001
  • ISBN: 9780471492115
  • ISBN10: 0471492116
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Description: This book will provide clear explanations of how and where value and profits typically are generated in the high tech business and how management can develop and execute strategies to position their high tech companies for lasting success. It illustrates what is so special about the high tech markets (including their commercial structures), where shareholder value can be increased and how a only strategic marketing can release this potential.

To give the book a practical edge beyond these concepts, the authors present a "critical path" which is a coherent framework that pulls together these concepts, enabling the reader to implement a winning strategy in this highly competitive field.

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